Neha is the Founder & CEO of Aam, the first fashion label to cater exclusively to women with full hips and thighs. She’s a data nut with a passion for consumer products, who finds joy in tackling problems at their core. Aam began as a passion project – Neha has struggled all her life to find clothes that fit her curvy shape – but evolved into something much larger when she discovered that this is a problem impacting 1 in 4 American women, predominantly communities of color.
Prior to Founding Aam, Neha was Director of Business Operations at Minted, where she was responsible for new product launch and brand marketing for the company’s Holiday, Baby + Kids, and Gifting businesses. She launched 13 new products and 1 new category (personalized gifting) for Minted, leading every step of the process from consumer research and supplier negotiations to marketing strategy and customer experience.
Neha has a Bachelor in Science (Honors) from the California Institute of Technology and an MBA from the Stanford Graduate School of Business, where she was an Arbuckle Leadership Fellow. She was recently featured on podcasts So She Slays and Business, Banter and Stories.
Neha is fluent in English and Hindi. She’s Australian, grew up on three continents and considers herself a citizen of the world. Interestingly, her desire to investigate fit began in 2018 when she visited Rwanda and experienced how well the local garments fit her because they were designed for a curvier shape.