For years, I've struggled to find clothes - especially bottoms - that fit my pear shape. Too tight on the hips? Size up. Too loose on the waist? Wear a belt. My entire life, I felt alone in this struggle, blaming my body instead of the clothes.

This isn't a small issue; one in four American women have "curvy bottoms" and face these fit problems. Modern sizing charts cater to one body type, leaving no room for curvier shapes.

The fashion industry needs alteration.

At Aam The Label, we’re rethinking fit standards from the bottom up. Our silhouettes drape beautifully on full hips and thighs while sitting snug at the waist. Each design is rigorously fit-tested on real pear- and hourglass-shaped women across sizes. Every feature is intentional and precise.

Responsibly made.

We use high-quality, natural fabrics and work only with factories certified for safe conditions. You can read more about our ethics & sustainability practices here.

A future that's ordinary.

The word “Aam” means “ordinary” in Hindi, my native tongue. In our version of the future, women of every shape and size will have easy access to clothes that are responsibly made for their body.

Welcome to Aam The Label. I hope you love it here.

Neha

Founder & CEO, Aam The Label